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I presume that to use "connecting to domain" feature a restaurant owner would need to alter DNS records, which does represent an extra hurdle.

So my questions are:

1. In reality is utilizing this feature a real hurdle?

2. Any other way to do this w/o mangling DNS records?

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Founder here. Indeed an additional hurdle! It's probably the hardest part of setting up the website. Handled via CNAME (similar to Shopify), this way they can still control any other services (i.e. e-mail).

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