Development Of Neal Stephenson’s CLANG Halted
rockpapershotgun.com
rockpapershotgun.com
Better read the Clang team's Kickstarter update here: http://www.kickstarter.com/projects/260688528/clang/posts/60...
These people sound really, really discouraged and bitter about not having found an investor.
From what I can tell, their pitch on Kickstarter said that they were going to use that money to build their idea. But in fact they used it to look for investment, which they couldn't find... because they were not building any product but rather had a demo (which they themselves described as not very good) and were only shopping that around.
On the one hand I feel for them - meeting tons of investors and getting only a "no" is definitely discouraging - but it may be the case that they are missing something and/or doing something very wrong to have not found any investor at all.
Below are some (out-of-context) quotes which I think the team may regret having written.... they seem overly cynical. But at the same time it breaks my heart a little bit because I understand that these folks are just exhausted, and have run out of ideas after busting their asses for so long and only hearing "no".
"Kickstarter is amazing, but one of the hidden catches is that once you have taken a bunch of people's money to do a thing, you have to actually do that thing, and not some other thing that you thought up in the meantime." -- this is not strictly true - I mean, kickstarter projects aren't legally obligated to deliver anything at all - so they could certainly decide to do something else. (But still, this quotation beggars belief.)
"What can people do to help? Probably not that much, unless they happen to be qualified investors or superstar game programmers looking for an adventure."
" In the climate of anxiety that seems to pervade the industry now, however, any perceived risk factor is sufficient to torpedo a pitch, and so all such discussions end up following the template of the justly famous "Tesla pitches VCs" video."
"The potential financiers most likely to talk to us are Neal Stephenson fans. Once they have actually met Neal and gotten their books signed, it turns out that they are not really that interested in our project. But they don't want to make Neal Stephenson feel bad and so they don't give him any useful feedback; instead they just go dark."
Overall, the Clang team's kickstarter update is just too negative - which is not going to help. I guess that means that they really do believe that they have explored every avenue and that they really think that no one can help... which is a bit of a self-fulfilling prophecy. At the same time, I think the backers might feel like they have been lied to since the money didn't go towards what they thought it would.
If anything, this will remind people that Kickstarter is not something that is selling you a product. It is patronage, and you might not see any result of the money you have put in. But you still might have helped someone try to achieve their dream, which is what it is really all about.
People would likely be very, very angry and call them fraudulent if they changed their idea. Perhaps the point is that Kickstarter backers are investing in an idea (or worse, a product) whereas VCs are investing in the combination of idea + team. At the end of the day, Kickstarter backers want the product you promised, while VCs are pretty happy with you increasing their investment, no matter what road you take to get there.
They did build their idea (a prototype/demo), and it was shipped to backers. It seems they were /also/ looking for follow on funding but couldn't find any.
Some more communication over the past 5 months and someone to proofread this particular update would have helped a lot.
I don't feel like they've let their backers down and the article seems to suggest. It's just sad that they've not been able to find follow on funding to continue their work.
Also, I checked, and the original campaign didn't actually promise a prototype, it promised a game. A simple one, but still a fully functional one.
But the wordt thing about the whole story is that they were silent for 5 months after they had promised to start working on that prototype.
The problem here is that aren't good at PR. This update could have been, we did a great job and shipped the product we promised (which by all measures they did), but instead they choose to announce that their product isn't good enough and that they would keep trying.
Normally this wouldn't be so bad but a bunch of reporters are looking for the story "Don't Trust Kickstarter" and the update fit that narrative.
I was pretty interested in seeing why Neal Stephenson felt the need to fork it in the first place. :)
[1] http://journal.neilgaiman.com/2009/05/entitlement-issues.htm...
If you're doing a software startup that might need to pivot, don't use Kickstarter.
Longer critique: 1. Your kickstarter supporters expect what you promised them, not something else. 2. If the kickstarter supporters are in any way "investors", you're probably hosed for getting professional investors down the road.
Are there examples of kickstarters attempting to pivot?