If they actually enjoy what they're doing, and not the feeling of being 'counterculture', then they're not being "hipsters". It's pretty simple.
This whole anti-hipster sentiment is so bizarre to me. It's all about policing other peoples' fashion/taste/activities without reason. The idea that hipsters are somehow not genuine doesn't make any sense. What is there to be genuine to?
If you use an old film camera because you like the photos it takes and are fascinated by how it operates, more power to you.
If you use an old film camera because you think it looks cool around your neck, more power to you.
If you use an old film camera because you like the fact that you're one of the only people using one, more power to you.
In terms of a stereotypical hipster, it's because it's being smug that you're not following the crowd. But you get there by paying a lot of attention to what the crowd likes, and using that as your primary decision maker. AKA you're following the crowd.
It's okay to like being unique, but find a niche though your own preferences, not though hypocritical reasoning.
But, in practice, the mockery boils down to an exercise in More Authentic Than Thou based on guesses from superficial details. Isn't making judgements about authenticity based on a few superficial details an even more loathsome exercise in hypocrisy?
I do like EvanKelly's point here: "What is there to be genuine to."?
What the heck is someone supposed to wear that is neither an overt exercise in conformity or a contrived exercise in non-conformity? What would in between or opting out of the pretense look like?
In fact, it might look a lot like Mr. Hermelin, whose clothes look functional and cheap, without any visible labels, without any apparent in-factory distressing of the fabric.
Edit: fixed broken english.
I'd call it better than Budweiser, worse than Coors. Certainly better than the other heavyweight in 'cheap booze that young people drink': Natural Light. For some reason drinking natty light is not seen to be as damming an indicator on a persons character though... that is reserved for PBR.
The first exists in the US, but the second doesn't really (outside a few circles typically called 'beer snobs' ;).
I've been to Utah and see what kind of nonsense they do with beer.
I definitely prefer Sierra Nevada, Stone IPA, and Harpoon to Bud Light 95% of the time, but there are days when it's 115 degrees out and my mind says "I want beer-flavored water."
The worst beer, by far, is heavy beer that tastes like garbage. I can drink Natty Light and be happy; I cannot drink a heavy beer that tastes bad.