Pinterest to get ads
blog.pinterest.com
blog.pinterest.com
I'm bullish on Pinterest not only because my wife and I use Pinterest for everything from planning our wedding to finding outfits and meals, but because I market on Pinterest for a few clients all day long. It consistently brings in more traffic than other sources when you do it right, even for clients that are ranked in the top 5 in high-traffic Google SERPs.
The crazy thing about Pinterest traffic is that it never dies off. If you get a bunch of repins today, traffic will be showing up from those pins months later; it's kind of absurd, and very unlike Adsense or other discovery advertising platforms in that way.
The difficult aspect for Pinterest will be getting the worth of Pinterest ads down to a final cost per action since it is such a long wait before you see how much each pin is truly worth. And that really is the goal for any advertiser: If I know this click will bring me $2 I'll pay up to $1.99 for it. A lot of Pinterest users are in hardcore discovery mode, and as such Pinterest traffic doesn't convert as well as search traffic immediately, but in the long run it always seems to be worth it.
How do you do Pinterest "right"? Just curious.
You're absolutely right about the traffic trend. When Pinterest was first getting a major buzz, I was pinning regularly and those pins are still getting actively repinned.
After a period of no pinning, now when I do pin things, I hardly see any activity.
Pin something, get a couple of repins, then repin that to a very popular community board (it takes work to get invites to those with followings of 150,000+). Follow, like, and comment (sincerely) on the pins of people who repinned your pin.
Rinse and repeat. On the average day for a newer site/account I'll drive between 1,000 and 2,000 visits and get about 100-150 new followers. The average product I pin will get 20-50 repins on day 1. But the crazy part is, as you mentioned, that all compounds over time.
The most important piece of information I'm willing to share is that if I could advertise on Pinterest I would switch all of my clients' ad spend from Adsense to Pinterest today. Promoted pins are going to be worth mad cash.
Pin something, get a couple of repins, then repin that to
a very popular community board (it takes work to get
invites to those with followings of 150,000+).
I would imagine that if you can get content posted regularly to any platform with 150,000+ followers/readers/subscribers, the traffic rolls right in.
Is there something particular to pinterest that makes it easier to get content posted to these community boards, vs. getting content posted on a popular blog or retweeted by a popular account?
Also, getting on the community boards is only the beginning of the battle.
AdWords is the overall interface. Adssense is the website-owner-focused product that lets people put ads on their website. AdSense is for all intents & purposes google's display network, but is definitely served up through Google's AdWords platform.
It still means "destroy it", but "it"="the competition/obstacles".
Are you willing to take it?
Or at the very least, a subscription with the single benefit of "no ads."
My wife is a normal computer user. A savvy one, but still a normal one. She's a bit behind me on the curve of getting pissed off about ads, but not as far behind me as Pinterest et al might hope. If Pinterest fills up with ads, I'm not sure she'll stay.
Pinterest content is fairly similar to ads. I recall something where the founder described it as digital magazine clippings--I figure that actual magazine clippings were more than likely originally promoting a product.
The way I'm imagining it, the ads could fit in very well. You say you're already using it as your cookbook. If a chicken pays to promote recipes involving chicken, this hasn't really effected your usage in a negative way.
If the execution is good, I'm not sure where the objection is coming from. Of course, the execution could be bad; but you seem to be implying that ads would be very negative either way.
You may be, but only a sliver of people who say they would rather pay than see ads would actually do it if presented with that chance.
Bottom line, for the next couple of years there are some serious bucks to be made from ads on Pinterest. After that, spam will take over.
Women be shoppin'?
In the US, this is true. In the UK, it's more of a 50/50 split. (I can't remember where I read that; otherwise, I'd provide a source link.)
Is this actually true?
IE: This necklace got pinned the most from Macys.com during the week before Valentine's Day. I'm sure JCPenny, BlueNile etc would find that data useful.
Facebook, LinkedIn, Twitter...now Pinterest.
Perhaps it does not make much sense to make such websites if "advertising" is the only viable option?
Doing this is way too risky. It puts your company at risk to secretly sell this data. Imagine if word slipped about this. It could easily landslide into losing half your user-base and eventually the rest of them.
I guess the only other option would be to build paid services, like app.net, but that is a completely different revenue model.
I guess they're nervous after the earlier backlash against skimlinking?
AJay Hubbard: - I'll allow it
They were going to become an advertising machine eventually. I think they would have been better off turning all those amazon links into referral links.