I Saw The Greatest Startup Pitch at The PS4 Conference

> Drama and emotion crawled out of him as he illustrated the horrible situation.

> He stabbed the audience with a knife and twisted it into the guts.

And then, he tried to sell them a video game. I've never been found of this style of pitching, and I closed the video when he said the "imagine if..." part. To evoke strong emotions, tie in real world situations, and then try to sell me something that has nothing to do with it feels like bait and switch. Whether it's just a game, or not, it starts strong and ends up sounding fake and dishonest.

This link will jump you to the right timecode: http://www.youtube.com/watch?feature=player_embedded&v=8OhDX...