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Google rebrand experiment

behance.net

33 pointsaakil18 comments

That's not a rebrand. It's a slight variant of the logo using the colors and visual language that have already been painstakingly specified by Google's designers.

"LOOKS AWESOME!" - https://news.ycombinator.com/item?id=6406898

The result ends up communicating "infinity" not "global". And there's nothing infinite about Google, I'd say.

Lovely logo redesign, makes Google feel like a younger company. I doubt they'd ever do it this drastically, but you never know.

I assume these are slides from a talk - would've liked to have some text accompanying them for some context.

I actually think that if redesign will ever happen, it will be even more drastic. I think Google is missing a logo next to current logotype. Current branding doesn't work very well on hardware.

Uh. How about no. At this point, Google is Catrull. Those g's are instantly recognisable. This logo is far too geometric. It looks too techy, too cold.

http://behance.vo.llnwd.net/profiles4/205169/projects/108816...

The original myTouch 3G was my favorite phone of all time. It's really sad that trackballs have gone out of style. At the time it felt like having a trackball was saying the touchscreen experience must not be that good, I suppose. Even though this phone was very plastic, it felt cheap but not too cheap. Just thinking about this phone makes me want to buy one and install a JB rom on it but I'm guessing the experience would be pretty bad. Sigh.

That new OO looks way, way too much like Google are now owned by Mastercard.

I hate the kerning. The OO just doesn't fit with the rest of the logo in the slightest.

Yeah, the yellow and orange really do it.

I prefer the old g and g+ logos. They're warm with a little whimsy. The single-thickness letters on the new makes it flat and bland.

That is some poor typography. Although, I do like that the designer bothered put his new logo on the pillows in the last shot [1] Still, doesn't save the way the logo is fighting with that infinity concept.

[1]http://behance.vo.llnwd.net/profiles4/205169/projects/108816...

The only redeeming factor of this particular branding excessive is that the author rendered the logo in a diverse range of situations.

While mostly just fun, these types of branding projects bring to mind the question of how often to modern branding. If you evolve your branding using the latest design trends, does is damage the long term image and recognizability of the brand?

Looks a bit too similar to Opscode's logo for my taste:

http://www.juliandunn.net/wp-content/uploads/2013/03/opscode...

Looks like the same Identity to me. just a redesign of the logo. Bad timing for him/her since Google recently released a simplified version that looks better.

I thought it was nice.

This is good work. Well done.

The logo looks bad in small sizes - two o's are jammed together to much comparing to the rest of the letters. If the author wants to play with "infinity" symbol, the closer distance between two letters must be visually compensated somehow. Either the rest of the letters must be jammed in the same way, or these o's should be widened, or linked not that closely.

And yes, it's not a full rebranding. It's only a logo.

I kept reading it as "Gcogle" - not great.

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