As far as the site itself goes - it has a clean, simple to understand interface lacks anything sexy to sell the idea. The animation is a great idea, but just seems dry and lacks context. Looking at the "Using Signal" page (https://trysignal.com/using-signal/), I'd say use a screenshot similar to the one there (albeit with the full inbox visible), and show an animation of the email being edited in real time rather than the side by side comparison. That would be a much clearer demonstration and immediately provide the context as to what's happening. In all reality you could just integrate the "Using Signal" page into the main index for the moment as it doesn't have enough information to really constitute a secondary page.