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EXCEPT iMessage isn't Crossplatform.

I'd install iMessage on my nexus 4 if it was a drop-in replacement for my SMS client and was a solid, Apple-quality app.

I think the fact that they are releasing it now is an admission of defeat. I know a few people that kept their blackberry as long as they did only because of BBM, so I can understand them not releasing it sooner, but I agree, a couple of years ago you might have convinced someone that blackberry was a good platform because they liked the bbm service on the iphone. A long shot maybe, but at least a shot.

Message Protocol X: supports chat, runs on iOS

Message Protocol Y: supports chat, runs on iOS, Android, Blackberry.

I absolutely love iMessage, but I hate that I can't use it with anyone who owns android.

I have owned a blackberry for years, used intensively. If they had done this way earlier, it could have saved them a bit. However, I think what they would have had to do is the other way around: a iMessage app on a blackberry. Obviously wasn't going to happen either.

blackberry phones are much cheaper than iphones, thats the market