If I could point out the one big reason that BBM was very popular at one point was because of the little "D" and "R" on outgoing messages. "D" meant delivered and "R" meant read. That, along with the reliability and performance of the messaging service and the fact that you didn't have to have to pay for a messaging plan to send messages/images/video, made it really great. I know Google Hangouts now has the "read" feature, and I believe iMessage does as well, but WhatsApp does not.
Beyond that, it just had a very intuitive UI and just worked as you expected it to. They steadily added new features like groups, voice and video calling which increased its value over time, but unfortunately, the user base got crushed.
I'm looking forward to trying it out on my N4 ... my wife uses a blackberry Z10, so I have at least one person to use it with.