Easter Egg Marketing: How Snapchat, Apple, and Google Hook You

A couple were true easter eggs, but I'd call putting a pink mustache on your car more of a generic marketing stunt than an "easter egg."

> "The nature of Easter eggs is an oxymoron. Why would Snapchat or any other product hide functionality..."

I'm not sure what word was intended there, but it wasn't oxymoron. Perhaps the writer meant to say the nature of Easter eggs seems confusing?