Facebook 'Like' is Protected Speech, Appeals Court Says
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Speech about politics, science and the arts generally enjoys stronger protection under the First Amendment.
Further to that, in Facebook you can click the down-arrow next to a post and select "Follow Post". This is the pure subscription act minus the protected speech.
Despite "Like" only subscribing you, Facebook has given that action a connotation of endorsement by naming the action "Like" which suggests agreeableness, enjoyment, or satisfaction.
This is not how I or (citation needed, I know) most people use likes most of the time.The subscription scheme with likes was foisted on users by facebook to enhance their ability to sell themselves as a marketing destination.
I don't know of any credible story about people being prosecuted for Google searches. The prosecutions for Facebook comments tend to boil down to the police arguing that the comments are threats, which fall into one of the exceptions for unprotected speech.
So, for example, if I was kicked out of a restaurant for not wearing shoes I couldn't generally claim free speech protections for my lack of footwear. However if I did so as part of some theoretical organized protest involving shoes then I could, as in the second case my unshod state was clearly intended to convey some message.
As to "substantive speech," the bar is low. Substantive in this case means just that it communicates a meaning. The meaning doesn't have to be important. Physical expression, like wearing shoes, involves a higher bar.
I guess it would technically boil down to what the actual impact on people at work would be. Do you have an employee who is an ethnic minority who feels threatened by this? Do they actively threaten them? It is complicated.
If we truly see ourselves as liberal and tolerant, how exactly should we react to someone who is openly part of an intolerant group who is offensive to our viewpoint? Do we draw a line somewhere?
Lots of questions, ethical and legal.
If you're in any of the 49 at-will employment states, you can sack your employee because you flipped a coin and it landed the wrong way. Hypotheticals about firing people aren't ever really interesting in those states. It's not complicated, and it wouldn't "technically" boil down to anything.