The almost universally omitted variable is health-consciousness. Some people are health-conscious and some aren't. People who are health-conscious do a whole bunch of things, some of which help (like exercise, sleep well, eat moderately). They also do things that are widely believed to be good for you, like eating broccoli.
So if you do a study, you'll find that people who eat lots of broccoli are healthier. You'll be able to confirm pretty much any widely believed health folk wisdom, unless it's something quite harmful, as long as you omit health-consciousness as a variable.