I live in Chicago and a Trader Joes opened up near me about a week ago. This is the most fantastic news I've heard in a long time: cheap, good groceries delivered to my door!
2. 30 minutes + travel time is worth more to me than $3.99
3. Not having to deal with finding the items in the grocery store is worth its own point
I imagine it will be easy with things packaged goods, but when it comes to meat or fruit, you're hoping the personal shopper doesn't pick out some rotten fruit.
I just don't get the big deal, it seems like whining to me. It really isn't that big of a deal, you take your life so seriously that you can't spend a little time looking for food you might enjoy. Maybe it's because I'm European where we the attitude to food is different.