Is this the correct use of the term "Growth Hacking"? I thought it was a person who works on side projects to increase their personal development outside of work.
As far as the meat of the article, I feel like this is spot on. The challenge I think is that a lot of people, including PG, have said they want to see 10%+ growth [1]. Customer acquisition is a very easy thing to hack if you know how to play the social game, but in the end, it comes down to product.