"everyone and their dog has a roku/apple tv/xbox/smart tv tho." - why do you assume that everyone lives in the US? You do know that most people in the world do NOT have access to those services,right? In my country there is not a single streaming provider, so I buy all of my films on BluRay. Who cares about a market chart? Nowadays I would not even consider buying a DVD film,and streaming is not an option. And all 40 million of other people in my country are in the same situation - no one cares about roku/apple tv/xbox tv/netflix/lovefilm because they simply don't work here. And pretty much in any country to the East and South of German boarders. And don't tell me that's insignificant.