Is Google Killing $150 Million In Ad Revenue?

I hate how the article frames this as a bad thing.

I would much rather sacrifice my immediate bottom line for the sake of building more loyal users that will stick around for generations of new phones and operating systems.

It's a smart move and to frame this as something that "Can hurt thousands of developers who depend on these practices" is just bullshit

Who gives a shit about those developers, users deserve a better user experience and if you rely on SPAM to get by because you've built a less than impressive product I have no sympathy for you

GooG was not losing a $1 as they are NOT into these creepy ads. It in fact helps them because advertisers who are using these creepy ads will move to more standard ad formats used by admob and others.

These ad formats were destroying android ecosystem because new breed of developers are coming to android with sole aim of making quick money before they get banned.

Glad finally Google took the right step.

As always:

1. Look at the URL

2. Read the headline; surprise: it's a question.

3. Sigh heavily, mouth "no!", and move on.

My opinion is that this will only hurt those devs who would rather push ads to people in shady ways than pull people into their app with a design and functionality worth opening more than once. If I ever happen upon an app that does either of the things Google is killing off I immediately get rid of it anyway. I don't see how this is a negative thing at all.

I don't know if $150,000,000 is a good number or not, but it probably is a lot of money for sure. This is actually not a surprise because frankly, these kinds of ads shouldn't have existed in the first place.

As are so many things on the internet, this was a short lived opportunity that made some people a lot of money, but is not a long term viable business model.

However, like many of these short lived businesses, there will be a few who made enough money to pivot into other adjacent opportunities. The short sighted ones who build their businesses like Google's policies would never change will be left holding the bag.

The same thing happened in CPA based affiliate marketing for things like ringtones, work from home offers, and acai berry supplements after the FTC cracked down.