But the B-1 allows you to consult with business associates according to the link
you provided. For a salaried worker whose work can be easily considered to be nothing more than "consulting with business associates" (i.e. a CEO, CTO, and the like), it seems you can:
* Show up
* Attend meetings
* Tell people what they should do
* Conduct business
That's what a B-1 is for. Now, my question is why that suddenly applies differently for a director who may be offering such services without direct compensation other than travel expenses than it would, say, the CTO?
And if the government were to admit the director doesn't need anything more than a B1 to attend the directors' meetings, they had better be able to say what makes that different from the CEO other than pay.
Now, none of these address residency which is where I think you'd have to draw the line since there is no relocation involved. Now, I suppose you might say "should != must" but that ends up being really weird.
Here's my hypo. Suppose a US company ends up having a CEO in Canada. The Canadian CEO travels to the US once every year for the director's meeting and a meeting with top-level employees. My contention is that a B-1 (or VWP entry) would be sufficient.