There's some good work going on here and there. Check out Alan Kay's team at Viewpoint Research and Charles Simonyi's at Intentional Computing. (And yes, these are both PARC guys still carrying the torch.) I also have some exciting discoveries in this area; if you're interested, my email is in my profile.
MBSE is the competitive advantage of hundreds of companies, but they're keeping it to themselves so as to keep ahead of the competitors who think that C++/Java/C# etc are the answer.
Once models are open sourced, the empires of Microsoft, Oracle, SAP, etc are going to go the way of GM, Chrysler, etc.
Those other methods probably just have marketing issues which is why you feel they are not dominant. (Eg I would say that SQL is dominant and not the least bit OO.)