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I know a guy who's a "Wikipedia consultant." He's a longtime editor who now sells his services to companies and people looking to polish their image. I'm glad the practice hasn't spread.

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I don't know what this particular person does, but wikipedia isn't zero sum. It's entirely possible for businesses an wikipedia to have mutually beneficial relationships, just as many do with open source software.

On the other hand the Gibraltar thing was an embarrassing abuse of the system.

why not report him to the wider wiki community. it seems prudent to crack down on this kind of behaviour for all our benefit.

I'd guess because this man is his friend, and he doesn't feel any particular desire to cause trouble for him.

Like ZeroGravitas says, Wikipedia isn't zero sum. He frames the issue as being paid to make Wikipedia better. It's not clear that what he's doing is wrong, though it does leave a funny taste in my mouth. I suppose it really depends on how much the money biases him.

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