For me personally, the design principle of "separation of concerns" has always worked well, especially in a team environment. Having a pure designer (on photoshop or illustrator), then an html/css expert for coding pages and finally a programmer for adding dynamic content works out as a nice pipeline for web development. With ojjs, the programmer and html/css person would have blurred lines separating their responsibilities. It is a cool project, but it seems like a step backwards to me. Maybe it's just a step sideways or a better way of doing things for a team consisting entirely of programmers.