i believe the sticking point between the two views is the very definition of what you are selling to customers. someone says product and half of us thing "app store download" and the other half think "custom software services".

if you're in the business of selling services -- prepare for the op's difficulties in a revenue-per-hour world.

if you're in the business of selling digital widgets -- you can work it to a point of relaxed maintenance where you only need to grow if you want to grow.

m3mnoch.