1. Croup is a disease. The name is DOA. 2. Good idea to integrate with Smarterer rather than trying to roll your own skills verification platform. However, I think the whole badges angle distracts & detracts from your core story. I'd drop it and go for the "better résumé" angle, at least until Smarterer is widely accepted by hiring companies. 3. Get a native English speaker to give your site & app a once-over. An hour of copy editing by a competent writer will go a long way toward helping establish professionalism.