I could swear the article I just read ended with the conclusion that jailing wouldn't work and that structural reform would be better. In fact, I'm positive it specifically mentioned that we shouldn't punish businesses for failing, and that changing this policy for businesses with potential for collateral damage is a bad idea.

I understand entirely why you object to the article's tone, but perhaps "Nobody's in jail for this, and it pisses us off, but it's not tenable to put people in jail for this so let's look at other options" is the perfect message for people who don't already understand what you're saying.