Being a non-profit sets an expectation of the actions the organization will take.
Also remember that until recently, Visa and Mastercard were also non-profit entities.
Also remember that until recently, Visa and Mastercard were also non-profit entities.
[citation needed]
>"Prior to October 3, 2007, Visa comprised four non-stock, separately incorporated companies that employed 6000 people worldwide: Visa International Service Association (Visa), the worldwide parent entity, Visa U.S.A. Inc., Visa Canada Association, and Visa Europe Ltd"
From their respective Wikipedia company pages.
E.g. it is common for cooperative store-chains to pay out dividends from profits to all members proportional to the amount of money you spend with them.