That’s a comment I did not expect on Hacker News. I think it’s safe to say that the majority of HN commenters have some experience with web site development.
To do an overhaul on a site like DELL’s is a major undertaking. I wouldn't characterize it as ‘easy’. If their corporate structure even allows rethinking their online strategy, it will take considerable effort to get the site on par with the likes of Apple and Microsoft. Those, IMO, are best in breed. And DELL is certainly not alone, HP’s site is just as nightmarish.
If they ever desire to improve their brand identity (and subsequently, their website), they would do well to look at how Microsoft did it. Microsoft hired Pentagram[1] to completely rethink their aging brand and went from there. DELL’s brand could use a similar treatment.