Color Psychology in Logo Design

logocritiques.com

Color offers an instantaneous method for conveying meaning and messaged in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers.

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Of course, these color interpretations vary across cultures:

http://webdesign.about.com/od/colorcharts/l/bl_colorculture....

I was about to say

Yellow increases appetite... now it makes more sense why so many fast food chains have yellow in their logo.

And apparently blue has the opposite effect:

http://www.colormatters.com/appmatters.html

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