Case Study: Customer Interview Questions

Another way to ask the pricing question is to phrase it as follows:

"What do you feel is a fair and reasonable price for this product?"

For some reason using the terms "fair" and "reasonable" in the question helps eliminate the lowball offers you'll get with a generic "what would you pay" question.

(source: have done well over a thousand customer interviews in the past ten years and seen this work very well)

Great point about asking pricing questions to customers:

They’re going to lowball you. Also, they have no idea. Instead, infer what they’d pay based on what they’re already paying for. Or try to get them to put a dollar amount on the value it would add to their life (could they make an additional $5k/year with their new job? $20k/year? Now you have something to base your price off of.

Having been on both sides - I couldn't agree more.

Keep rocking guys!

Jason

People use radio-button questions to reduce the effort required by the mass to take the survey, thereby increasing the number of responses. In my own experiences, lesser people fill in text boxes. I find that asking open ended, non loaded questions works when talking to them face to face or over a call, but not over an online survey. I'd like to know how text based online surveys fare.