Jameson, aka the whisk(e)y for people who don't like whisk(e)y.
It's smooth, soft and pleasant, nothing like the nasty, grating stuff they produce in Scotland. A favorite of mine, for sure.
Scotland has 100 distilleries in 5 major whiskey-producing regions with their own traditions. There is really no such thing as "scotch", they are all different, so this generalization is wrong.