However, they failed at most things:
- they were too early and the market and technology was not ready for it (Pocket PC)
- they were too late (Zune, Windows Phone)
- plans were blocked by companies who's support they needed but who were scared of them (music/movies/mobile phone industry)
- execution sucked and products were not good enough (Windows Mobile, home server, media center, everything speech)
- their reputation with consumers was tainted and the press wrote very negatively without really understanding much (hailstorm, drm)
- they made it cost money and other offered it for free, ad supported (MapPoint)
- negotiation power and influence in the market diminished after the monopoly abuse trials
- it took a long time before they understood their problems