I've been following this story for a while. I admire the hustle and drive this guy shows. He's obviously committed to making something cool.
The fact that this, and similar stories about this same guy and website have been making the rounds for a couple months is pretty neat. I don't think he planned on his story becoming viral when he was sleeping in a church parking lot, but I think that is a pretty cool, if unintended tertiary benefit.
The story makes a great headline, and that has generated some buzz for the company. Good for them. I hope it works out. I signed up for the beta.