> I visited the site and still have no idea how it's any different than a Tumblr blog.
Yes, it's clear you have no idea.
> The OP was discussing businesses ...
It seems, as has often been said, to a hammer everything looks like a nail. If it's not a business, in the modern Internet, it has no right to exist, because in the modern Internet, everything is a business. As I already said, it's circular reasoning.
You may be surprised to learn that the internet was once a gathering place for intelligent people, not a perpetual electronic strip mall.
> Also we're talking about the topic of gradual engagement.
To which "we" does that refer? The topic is sites that require signups before revealing content.
> I'm not knocking your site ...
No, of course not. Who would think that?
> ... but it's hardly a relevant example in this discussion.
No, because I don't require people to sign up. Do you have any idea how you sound?
> If it is selling a product or a service, then it's a great case study on what not to do in terms of selling your product.
You just made my argument for me. There's nothing I need to add. With a little more effort, you could make racism respectable.
For the record, my site gets a huge amount of daily traffic and has an enviable pagerank of 6/10.