"We have a new fingerprint sensor! But, you probably don't want to use it because privacy crazies online think Apple is a front for the NSA."
"We're moving to a 64-bit architecture! But, geeks with low reading comprehension think it's not that useful because we have tiny RAM, so you should just ignore this point too."
"We have the best mobile phone camera ever created! But, everything was already good enough, so we've probably just wasted two years developing this and wasting shareholder dollars instead of entering the virtual cow social abuse market."