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A signup conversion rate of 30+% from news articles on Mashable, Huffington Post, Yahoo! News, social sharing, and direct and search traffic is just incredible.

Is that typical for this type of service?

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Basically anything around 8% is considered very good. We spent ALOT of time optimizing our sign up flow. We did hundreds of usability tests. I think the key was making it clear what the product would do and why they needed to complete each step. We tweaked language until nobody in a usability test seemed confuse. We removed any step that people didn't actually need.

We continue to focus on this. Even as we've grown we've maintained a free sign up rate of 15%

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