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Hm, it sounds like they just got lucky, so i'm not sure what the lesson is here. A sample size of 1 is useless for learning what works and what not. I would be far more impressed if they would get similar results repeatably after each promoting action.

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I was going to say the same.

How we got 60k users in 60 hours: make something useful that people really want.

> How we got 60k users in 60 hours: make something useful that people really want.

And tell them about it in a way that they understand

And identifying "them" properly

The fact articles like this surface again and again suggests that these three steps are not so easily remembered nor followed in the heat of the moment.

I think this was the key takeaway. Making a product people want is the first step. The second step is boiling it down into a message people quickly understand. If we described our product as "DIY SEO tools to improve your personal SERPS" people would quickly overlook it. However, by emphasizing the story/benefits, people see how it relates to their life. "Improve what shows up when employers, clients or even dates Google your name". That's way easier to understand

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