Until this sort of thing matters to users, nothing will change.
You can quibble about the numbers; the article doesn't come out and say it but the exact number may have been subject to some accounting shenanigans (probably the fully-legal kind, but that still leaves leeway). But it did cost them, both money and reputation.
That said, I tend to agree with your general point. But companies don't quite get off entirely without consequence... it's just rare enough that it's more like a bolt from the blue than a reliable penalty.
The two free games were nice too. They gave us choices from top rated titles.
TJ Max, UBS, Knight Capital, Heartland Payment Systems, Visa, Sony (already mentioned, but it's my fave), Stanford, Countless other hospitals, e-commerce vendors, banks, and other organizations that handle payment or personal information.
If you want to say "name a startup that's gone out of business because of a security problem" I'll let you away with that. There's still instances, and I'd love startups to pay more attention to security, but I know reality as well...
I probably should have left it off the list, it's more of a compliance/procedural issue than purely infosec.
They had an issue with deploying....supposedly:) They still haven't come out and said exactly what the issue was.
http://www.healthcareitnews.com/news/stanford-reports-fifth-...
sony
rsa
epsilon
saic
tricare
tjmaxx/marshalls
lifelock
hannaford
U.S. department of Vet affairs