Startup Vidoop Has A Plan To Monetize User Logins
gigaom.com
gigaom.com
"Data security is just hard to provide, and thanks to hackers, even harder to protect." Wait, the 'hackers' are the reason it's hard to provide, right? So why the "even harder to protect" part?
Later there's the typical focus on stock price instead of market cap. This is the "ooh, shiny!" school of business writing.
"This curbs the riskiest kind of hacking" Please reduce hacking risk; wear a helmet.
You know what this reminds me of? A local newspaper article. This writer isn't smart enough to be on the web; Om should fire him.
I'm sorry, everyone. Just had to get this off my chest.
http://www.vidoop.com/vidoop_how.php
Also, it's more like 12 choose 2 but you cannot enter those two easily since: they change all the time and they're embeded in pictures.
OK, if you were willing to sit through their video, why don't you tell us about this second layer?
What it might do is solve a lot of security issues as a side effect-- by forcing users to stop using their single password on every web site, which is what many or most users do right now. Although, now they'll just use the same three image categories, unless they really want to memorize many sets of them for different sites, and competing visual authentication systems.
What it really does is allow companies to pay money for showing pictures. This isn't to help consumers, since this forces users to take the additional step of thinking every time they login. It's to make deals with ad agencies.
The beauty is, you have to remember your passwords... so you'll have an image of a grande frappuchino permanently embedded in your head, the next time you drive by a Starbucks. Consumerists, rejoice.