Horrible name - please change it. People are going to have no idea how to pronounce that. Just because you were able to get a 5 character .com domain name doesn't mean you should use it for your new venture.
But I get your point, it will need some marketing to get people to understand what it is all about. But it's not like we knew what Twitter was at first. Did we?
No, you don't. It's not a matter of understanding the meaning, it's a matter of pronunciation.