Come on, it's just another vendor. Being tied to a vendor is a choice we've always made, the beauty of Unix is the abstraction. Present an attractive abstraction and developers will come, not only because of the strength of your provision but because we also have to recognize how hard it would be to change environment providers.

The Unix model presents files and folders, it is a fantastic model with a few operations. You present me with a file system and I'll manipulate it. We've spent 30-40 years building tools to manipulate files grep, sed, awk, join, sort etc.