Hey, this is the internet. We all switched from AltaVista to Google and from MapQuest to Google Maps, and from Yahoo mail to Gmail. If Google sucks, vote with your feet.
It's really no harder than changing a bookmark.
Of course this magical company could go bust, but even if it did, the users would technically be able to migrate to one or more other providers without losing anything, including URLs.
They managed to get a lot of things right, which is hard. Now not only do they seem to stop getting it right, they actively remove the good things they had built. That's a very disappointing trend, which I hope can still be reversed.
I use it for when going to a rural area I'm not familiar with, since Internet and phone signals is still non-existent or very slow in those areas.
http://forums.thedailywtf.com/forums/t/29472.aspx
Grand Central Astoria Station. :P