from my understanding, western school of journalism is about providing both sides' opinions (like public's on molesting priests and the priests' on themselves), while i don't remember a techcrunch article simultaneously doing both - promoting a startup as well as providing an opposite opinion.

The original posts at "theawl" - i wasn't able to read it beyond the first couple of paragraphs, as it is sounds like an incomprehensible blabber to me, something along the lines of an anxious teenager describing his word argument with another teenager.