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This seems like a complex way to repackage a cup-o-noodles product while adding a limiting requirement of Keurig hardware to provide your hot water. Vs a cup with dry processed soup ingredients that can use hot water from a microwave, a water cooler/heater, or a kettle.

Can you run a Keurig with no cup to use it to just heat water?

I guess there is some value in gaining access into untapped markets, but as a consumer it seems very niche.

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Some consumers that own Keurig's really love them. It's almost an obsession. I have one in my house and don't really get it. I don't like that it heats up a plastic cup to coffee hotness level. I feel like the coffee it brews is fairly weak. I tried using it with reusable cups to grind my own coffee but then it's even weaker.

However, those that like them, really like them. There are iced beverages you can make with them, or even hot apple cider. I guess this is niche, but those that will use it will get hooked.

> Can you run a Keurig with no cup to use it to just heat water?

Yes, you can. In fact, I use my Keurig this way quite often for making tea (get cup of hot water from keurig, drop tea bag in cup) and have used it to make hot chocolate and cup-o-noodles several times in the same way.

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