No, it’s not getting attention. It’s gaining trust. Ironically, for that you need a reflective, clear, and consistent brand identity. A different logo powered by bullshit doesn’t convey identity and trustworthiness. It conveys desperation.
While the overall sentiment of the article is sound, I slightly disagree with this. First, this whole story of "creating the logo in a weekend" with an "intern who did some motion graphics to convey it's uniformity" is pure and simple, a publicity stunt, and a good one at that.[1] Personally I don't think there is an intern named Max who did that (most likely an agency), but this subtly conveys the perception of something that Yahoo is missing - innovation by small teams. The reality is that Yahoo does have a brand problem (just as MS does in the consumer-mobile space), so they have two tactics they need to implement in order to properly manage the brand:
1. Change the perception of the brand (changing the logo to match the new found brand perception is a good way to do that)
2. Create buzz around the fact that the perception has now changed.
Marissa's plan for the logo did just that. I think it's a good strategy and something Stringer Bell would have been taught in his business class.[2]
[1]-http://marissamayr.tumblr.com/post/60336044815/geeking-out-o...