The next Google
sethgodin.typepad.com
sethgodin.typepad.com
Is that a bad thing? I don't think so. Competition is the key to progression and innovation, which results in good things for us, the end users.
Google has had the marketplace on lock down for years now and they continue without competition to create and improve their products. Google tends to copy ideas and improve them, or create all new ideas all together and nearly every time they do it they add some innovations that nobody even thought about.
In fact, I can't think of one successful online brand that was built with cash.
Well it depends on your definition of success (either market position or financial), but Paypal would definitely fit that bill.
Excuse me, Microsoft, but this is not the next thing that I expect from the Internet. Internet is not just for spending money.
P.S. The name is probably "Bing Is Not Google" rather than "But it's not Google".
I ask because I wonder if they are trying to kill/replace/be the next Google at all. Obviously Steve Ballmer would love for MS to knock off Google at the head of search, but it would be nice for their search offering to be profitable first, wouldn't it? Or maybe I just don't understand business.