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I did find it easier to read faster, however I do believe the JFK portion was chunked with a lot of bigger words/data like years, cities, full names whereas the SBA paragraphs were simpler (IMHO).

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The reading test is randomized—different people get different stories in color or black. The order of black/color is also randomized. It's not perfect, but it'll have to hold us over until the larger study from the university research lab is completed.

Would be great if they could A/B test the text used. I found the JFK portion harder to read/understand and I don't think it was entirely the colouring.

Still, I think it is a cool idea and will give the bookmarklet a try for a while.

JFK passage was definitely harder to read. Even so, I got:

"It looks like BeeLine didn't improve your reading speed this time through."

Interesting. I got 5% improvement with BeeLine.

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