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> The problem is Apple doesn't currently care about paid upgrades

Given that they would make 30% of the upgrade price, I'm surprised they're not actively encouraging this.

You seem to be under the mistaken impression that apple cares about the money, at the scale the MAS operates at, its nothing to write home about. So i doubt very much that they plan on changing anything at the current time.

They would prefer to make 30% of the full price and not deal with the ongoing costs to support upgrades.

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