Yahoo showed us 30 days of logos. Here’s the one consumers liked best.

"For five of six attributes, consumers preferred the variants with the attribute of the current Yahoo logo."

That's interesting. It makes me think that people were inclined to favor the logos that resemble the existing logo, simply because they're familiar.

Or Yahoo chose an aesthetically pleasing logo to begin with.

Oh... I thought this was something about the actual reveal based on the Yahoo's metrics. But this is the results of a 12,725 person survey about 5 random logos from Yahoo's first 28 examples. Really... tomorrow could show us exactly this... or something completely different.

I can't get through. Down?

edit: back up!

We're back. Sorry for the downtime.

If you thought design by committee is bad, design by the crowd is truly horrible.