Here's an interview I did about how I got into the Wall Street Journal, New York Times, etc:
http://blog.mixergy.com/wsj-press/
I also wrote more about getting press for blogs/companies here: http://www.iwillteachyoutoberich.com/blog/getting-traffic-fo...
Btw, I now write for Lifehacker occasionally, so if you ever have interesting startups, send me an email.