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Wow...I am surprised how awesome this is. I genuinely feel like going out and buying a KitKat.

I wonder what the economics of this campaign looks like.

Did Google pay Nestle, vice versa or no money change hands?

This is awesome....I love to see a big company having fun.

Google approached Nestle. No money changed hands according to this article

Wow....talk about a marketing coup by Nestle.

Any company that was approached by Google for something like this - if they never took it...would likely be a very dumb move.