I was laughing at this parody. Then, I found myself wanting a KitKat.
Perhaps there's something to this presentation style after all!
Perhaps there's something to this presentation style after all!
Start here : http://en.m.wikipedia.org/wiki/Nestlé_boycott
Certification isn't perfect, and different labels focus on different things (though most cover child labor, environment, fair working conditions), but they give a signal to the corporations that you are expecting more than just sugar at the lowest price. Some Nestle products in some markets have third-party certification. If you want to buy Nestle, buy those.
If you want a closed system that accepts no mods or changes, go apple. If you desire something more open go kitkat!
The Joke <-----}
}
}- The *whoosh* gap
}
You <----------}apple pie, apple fritters, apple juice, apple cider, apple jacks, apple crisp, apple cake, apple butter, apple muffins, apple brown betty, apple turnovers, apple strudel, apple tart, baked apples, apple sauce, caramel apples, apple dumplings, apple chutney, apple crumble, ...
also with KitKat, thanks to fragmentation if you aren't careful you can be stuck with a real mess on your hands.
But there's a better reason that's less obvious: this is great marketing because it's fun. It's sort of funny that your phone runs on a candy bar, and your candy bar is fully supportive of it. It's a refreshing counterplay to what would otherwise be a horrible and usually expected lawsuit over the naming rights.
It's brilliant marketing, and brilliant UX on a grand scale. True props to these teams for working together and having some fun. A success of honesty and humanity that may or may not be insanely successful, but is at least authentic and refreshing.
That's impressive. What would be more impressive is if Google hadn't sold out their userbase to Idiocracy-style co-branding with a diabetes inducing sugar product.
In other news: This is a Pepsi Cola Comment: Maximize Your Thrist!
That may be just a bit much.
I liked the rest of it though, it is fun.
Was actually about effectiveness?
You don't see the irony here, do you? This is why it's so crass.
I found a half all solid chocolate finger once. Made my day!!!