Everlane Attempts to Lure Engineers to the West Coast by Insulting NYC

Their logic is so flimsy (and manipulative) that it actually serves to turn this engineer (and Bay Area native) off to the idea of working for them.

Working the other direction, they could have introduced us, for example, to...

Lee, creative transplant:

He is a graphic designer. He lived in Oakland for 8 years. He previously worked at Hexagram as a design intern. In Brooklyn he lives in the old manufacturing quarter turned vibrant nightlife spot, Greenpoint. His favorite thing about living there is taking the ferry to work.

“Silicon Valley started to feel like a rat race that I didn’t want to be a part of.”

Roberta, finance transplant:

She is a finance operator. She lived in Chinatown for 7 years. She previously worked at a hedge fund as an internet research analyst. She now lives in Brooklyn Heights, a beautiful waterfront neighborhood. Her favorite thing about living there is that there's no fog.

“Brooklyn feels like a place where I can build a life.”

Nina, engineering transplant:

She is an engineer. She lived in the Mission for 4 years. She previously worked at Bank of America in research and development. In Manhattan she lives in the bustling West Chelsea. Her favorite thing about living there is the Highline, NYC's iconic new elevated park and one of the world's most talked-about new public spaces, right across the street.*

“I loved SF but I wanted to work at a company that shared my values.”

Let's hope this doesn't end in drive-by shootings in LA/Las Vegas.

The irony is that New York and San Francisco are both overpriced, nearly below sea level, and think that piling festering garbage all over the sidewalks three times a week is a good idea.

Does this not happen all the time during interviews, when recruiters are talking to candidates and between friends of both coasts? Nothing more than a little friendly banter.

Why does the author seem personally offended? Seems very biased.